My Journey

Jewellery has been part of my life for as long as I can remember. Many of my school holidays were spent in my parents' jewellery store in Perth, where I would help my mum and dad, spend time in the showroom and watch them work closely with clients as they selected diamonds, refined designs and created pieces for some of the most important moments in their lives.

At the time, it simply felt like part of my everyday life, but looking back, I realise how much those years taught me. I learned that choosing jewellery is rarely just about appearance. It is about trust, emotion and understanding what a piece will represent to the person wearing it. I also saw the knowledge and care required behind the scenes, from selecting the right diamond and considering its proportions to refining the setting, craftsmanship and final finish.

As I grew older, I became more involved in the family business. I gained experience working with clients, assisting in the showroom and contributing to events, charitable initiatives and special occasions connected to the business. Those experiences gave me an appreciation not only for jewellery itself, but also for the importance of personal service and the relationships built throughout the process.

Alongside this, I completed my law degree at the University of Notre Dame Australia in Fremantle. Law gave me a different set of skills and taught me discipline, attention to detail and the importance of approaching every decision with care. Although it was a separate academic path, jewellery remained a constant part of my life.

Over time, I realised that I wanted to combine everything I had learned with my own creative direction. I wanted to build a brand that reflected the way I believed fine jewellery should feel today: personal, modern, transparent and thoughtfully made. That idea became Luccè.

My greatest inspiration throughout this journey has always been my mum. She began her jewellery business at just 18 years old, and watching what she and my dad went on to build showed me what can grow from a single idea when it is supported by determination, courage and an unwavering belief in what you are creating.

Their journey taught me that building a business requires far more than passion. It takes resilience, patience, sacrifice and the confidence to continue moving forward, even when the path is uncertain. Growing up with their example gave me the belief that I could one day create something meaningful of my own.

Starting Luccè has allowed me to step into my own vision while carrying forward everything my parents taught me. It is a brand built from family, inspired by courage and created with the hope of becoming a legacy of its own.